Business of Social Good: Entrepreneurship in Service of People, Planet, Profit!
Summary
This course introduces students to social entrepreneurship and design innovation and guides students through a capstone project that challenges students to develop and pitch their own business ideas in service of improving society and/or the planet. The curriculum is aligned to business and entrepreneurship standards, integrates real-world case studies, and explores the latest business strategies and influencers.
This program includes:
- 24 engaging lessons that employ entrepreneurship, personal development, project-based learning, and design-thinking methods with a range of teaching strategies, including presentations, videos, activities, assessments, portfolio assignments, technology integration, and community extensions
- A comprehensive facilitator’s guide that provides tips and strategies to empower you to confidently implement the Business of Social Good program in your classroom
- Standards alignment to the National Business Education Association (NBEA) Business Education Standards for Entrepreneurship, the National Consortium for Entrepreneurship Education Content Standards for Entrepreneurship Education (ENTRE-ED), the Texas Essential Knowledge & Skills (TEKS) Entrepreneurship Standards, and the Cloud Education for Sustainability (EFS) Standards & Performance Indicators
Modules
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Module 1: Introducing Social Entrepreneurship and Sustainability
In this module, students explore the impact social entrepreneurs can have on society. They examine case studies of actual social entrepreneurs, exploring their “entrepreneurial mindset,” key motivating factors, and different ways their social ventures have affected change and achieved financial stability. Students also learn the concept of sustainable intelligence and…
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Module 2: Identifying Personal Strengths and Group Challenge
In this lesson, students discuss the “entrepreneurial mindset.” They use a graphic organizer to analyze the key motivating factors behind a successful entrepreneurial duo, including what they were passionate about, the need they identified, and the community they cultivated to support them. Students then use that same model to begin…
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Module 3: Exploring the Issue in Greater Depth
This lesson introduces students to a design-thinking process that can help them apply business principles to address critical real-world problems related to important social or environmental issues. It sets the stage for a capstone project and/or participation in a local or national entrepreneurship challenge. Students begin by exploring the concept…
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Module 4: Brainstorming a Variety of Solutions
In this module, students begin generating solutions to the design question they explored in Module 3. They look at several ideas from different perspectives, examining the assumptions and beliefs they bring to those ideas. Students organize their ideas around themes and pick one as the design solution that best fits…
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Module 5: Choosing and Refining a Solution
In this module, students take their chosen design solution to another level by assessing its strengths and weaknesses against the triple bottom line, by creating a business model to describe their fine-tuned plan, by prototyping and iterating, and then by creating a strategic action plan. With continuous feedback from their…
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Module 6: Sharing the Vision
In this final module, students learn how to share information about their business solution in a clear and effective manner. Students create an informational presentation, an elevator pitch, an executive summary, a brand identity kit, and other materials to help them effectively promote their business. Then they plan and execute…
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